Perks about marketing & advertising

Mastering social media oversight is essential for any brand or business aiming to increase engagement and build a loyal audience. Social media platforms are dynamic, and managing them effectively requires a strategic approach that goes beyond just posting content. This article will guide you through practical steps and insights to help you excel in social media oversight and boost your engagement rates.

In today's digital age, mastering social platform strategies is essential for any brand or business aiming to thrive online. Social media...

You will agree with me that, having a solid lead acquisition strategy is crucial for business growth in today's competitive market....

Motorways are more than just arteries of commerce and transit, they are one of the last great frontiers of high volume, real world advertising. As digital fatigue increases and online ad space becomes oversaturated, brands are returning to the physical world for real, immediate, and visceral consumer engagement. And there are few places with more guaranteed eyes than the open road

In the golden age of advertising, newspapers were king. They dictated public opinion, framed social conversations, and sold advertising real estate like prime Manhattan property. Then came the blog boom fuelled by the rise of personal journalism, niche content, and SEO wizardry. Both mediums promised influence, trust, and cultural sway.

Airports are cultural hubs, where business executives, tourists, influencers, families, and decision makers from every continent pass through with time to observe, absorb, and respond to visual messaging. Whether it's a luxury watch brand on a glowing wall near passport control or a 3D digital installation floating above a duty free shop, airport advertising speaks when people are open, impressionable, and aspirational

Gone are the days when glossy brochures and static travel ads could ignite wanderlust. Today, people want more than information, they want experience, emotion, and engagement before they even pack their bags. The digital age has not only shortened attention spans; it has elevated expectations. Your next tourist isn’t just looking for a beach, they’re looking for a story, a feeling, a moment worth capturing

At VIVHOK, we believe advertising for museums and the arts is not just about ticket sales or foot traffic. It's about creating anticipation, sparking imagination, and reigniting relevance. With our suite of services from 3D digital billboards to holographic projections, we help cultural institutions turn exhibitions into visual experiences that speak to modern sensibilities, while preserving the essence of the past

Trade Shows, Exhibitions, and Advertising: What Most People Don’t See! There’s a certain energy in the air at a trade show. It starts from the moment you step onto the event floor. Bright lights, bold branding, digital screens blinking with motion graphics, and crowds weaving through the maze of booths and banners. It’s a display of industry power and presence.

For decades, billboards have served as the silent giants of the advertising industry. They’re the storytellers of our cities and highways, delivering brand messages to millions of people every day. And in 2024, despite the rise of social media and programmatic advertising, billboards have adapted, evolved, and in many ways, become more impactful than ever before

In-game advertising isn’t just about pop-ups or banners anymore. Today’s most effective gaming ads are seamless, strategic, and even immersive.

The Power of Billboard Advertising: There’s something strangely timeless about a billboard. As the world scrolls, swipes, and skips its way through digital content, billboards remain rooted in reality, giants of the streetscape, calling out to us on commutes, road trips, and city walks

There was a time when advertising meant slick commercials on TV, larger-than-life billboards, and carefully polished magazine spreads. Fast-forward to today, and I find myself scrolling through Instagram, stopping on a video of someone unboxing a pair of trainers with real excitement. No studio lights. No celebrity gloss. Just someone relatable, speaking with genuine enthusiasm

At VIVHOK, we fuse creativity with technology to deliver 3D-powered digital advertising experiences that do more than advertise, they transform products into visual phenomena that command attention, stop traffic, and spark curiosity