Supercharge Product Marketing: The Power of Digital OOH Advertising and Visualisation
- VIVHOK LTD
- May 27
- 4 min read
Updated: Nov 6
Digital OOH billboard showcasing a dynamic product ad in an urban setting
In a world saturated with digital content, capturing consumer attention has become both an art and a science. As brands compete across platforms for visibility, Out of Home OOH advertising has been reborn in the digital age, it is dynamic, immersive, and visually spectacular
At VIVHOK, we fuse creativity with technology to deliver 3D powered digital advertising experiences that do more than advertise, they transform products into visual phenomena that command attention, stop traffic, and spark curiosity
What Is Digital OOH Advertising?
Digital Out of Home (OOH) advertising is the next evolution of traditional billboard and signage advertising. It includes:
Digital billboards
Street level digital kiosks
LED displays in high traffic areas
Transit displays
Interactive retail screens
Unlike static billboards, digital OOH uses high resolution screens and real time content updates to create engaging, motion rich campaigns. These can be tailored by location, audience, time of day, and even the weather, making them one of the most versatile and effective channels for modern marketers
Enter Product Visualisation: Bringing Ideas to Life
Product visualisation is the art of showing your product as vividly as possible, often before it's even launched. With 3D modelling, animation, and holography, we create high impact renderings that allow consumers to see, feel, and interact with products visually
Examples include:
A floating 3D sneaker that rotates mid air on a billboard
A cosmetics bottle that opens and glows with each feature reveal
An electric car dashboard that animates to show futuristic features
These aren’t just graphics, they’re immersive product experiences. With VIVHOK’s tech and creativity, your product doesn’t just “show up” on a billboard. It comes alive
Why Product Brands Are Embracing Digital OOH
A rotating 3D sneaker model captures attention on a digital screen
Whether you're a fashion brand, tech company, or launching a new FMCG product, digital OOH advertising offers unmatched advantages:
1. Incredible Visibility
OOH reaches people in the real world, where they live, commute, and shop. Unlike online ads, OOH can’t be skipped or blocked. In fact, studies show that consumers are 48% more likely to engage with digital OOH content compared to traditional media
2. Enhanced Storytelling
Moving images, animation, sound, and 3D effects help communicate your product’s story in a matter of seconds. Imagine telling your brand narrative on a screen the size of a building
3. Location Based Targeting
Run your campaign in areas where your audience lives or shops. Use real time updates to change ads based on local events, traffic, time of day or even user behavior synced with mobile data
4. Higher Recall and ROI
According to Nielsen, digital OOH ads deliver a 47% higher recall rate than TV and online video. The more memorable your product, the more likely customers will buy it
From Awareness to Action: The Customer Journey Starts Outdoors
OOH advertising isn’t just about views, it’s about action!
A high impact digital billboard showing your new product can:
Inspire an immediate search or visit to your website
Encourage in-store visits through QR codes or AR experiences
Trigger social sharing through visually viral content
Drive mobile retargeting by syncing with app and location data
This makes OOH a key touchpoint in the multichannel marketing funnel, the bridge between physical visibility and digital conversion
How a Product Went Viral in Times Square
A sportswear brand recently launched a new line of smart running shoes. With VIVHOK’s 3D ad rendering, we created a fully animated, rotating holographic shoe that displayed real time running stats on a virtual screen. The campaign ran in Times Square and was geo targeted across screens in London and Lagos
The result?
+56% increase in direct traffic to the product page
21,000+ social media shares in 5 days
12% conversion uplift during the campaign week
This is the power of merging OOH visibility with product visualisation tech
VIVHOK’s OOH, Product Marketing, and Visualisation Toolkit
At VIVHOK, we build campaigns tailored to your product’s life stage, audience, and brand goals
Our services include:
3D Digital Ad Creation: Using tools like Blender and Unreal Engine, we create animated models that can be deployed to any digital billboard
Holographic and AR Integration: For in-store events or showrooms, we deploy holographic displays and augmented reality experiences for product demos
Data-Driven OOH Campaign Planning: We identify the most impactful OOH placements based on traffic, demographics, and campaign objectives
Cross-City Campaign Deployment: Launch your product simultaneously in London, Lagos, New York, and beyond with centralized creative management
Why Now Is the Time for Digital OOH
Creative team planning a location based digital product campaign
As consumer attention becomes more fragmented and screen fatigue rises, OOH presents an opportunity to connect in the physical world, visually, boldly, and memorably
VIVHOK’s digital OOH campaigns are:
Creative first
Technology driven
Globally scalable
Strategically placed
Optimised for results
Whether you're launching a luxury product, promoting a tech innovation, or creating a moment of awe in a crowded city centre, digital OOH, product marketing, and product visualisation is your competitive edge
Let’s Create Something Iconic
Are you ready to transform your advertising into a visual experience?
👉 Let’s create your next digital ads campaign
📩 Reach out to VIVHOK'S Product Manager today
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