Most businesses don’t struggle because their product is weak, they struggle because the right people never see it

Influencers Are the Mirrors of Culture. When I think about the future of promotions and advertising, I see less shouting and more storytelling. Less pushing and more pulling. Less gloss and more grit. Influencers aren’t replacing advertising, they’re redefining it. And if we, as creatives and strategists, listen carefully, we’ll learn that people no longer want to be sold to. They want to be seen, heard, and understood.