In the golden age of advertising, newspapers were king. They dictated public opinion, framed social conversations, and sold advertising real estate like prime Manhattan property. Then came the blog boom fuelled by the rise of personal journalism, niche content, and SEO wizardry. Both mediums promised influence, trust, and cultural sway.

For decades, billboards have served as the silent giants of the advertising industry. They’re the storytellers of our cities and highways, delivering brand messages to millions of people every day. And in 2024, despite the rise of social media and programmatic advertising, billboards have adapted, evolved, and in many ways, become more impactful than ever before